NEURO-BASED
LEADERSHIP CENTRE
The Science Behind The Neuroscience of Decision-Making
At the Neuro-Based Leadership Centre, our training programs are built on proven scientific research from some of the world’s leading institutions. The Neuroscience of Decision-Making program draws on insights from cognitive neuroscience, behavioral economics, and leadership psychology to equip executives with data-driven strategies for sharper, bias-free decision-making.
Below, you’ll find a selection of studies, articles, and reports from renowned research institutions that support the key principles behind our program. These resources reflect the latest advancements in neuroscience and decision science, helping leaders understand how cognitive biases shape business outcomes—and how to mitigate them for greater strategic success.
While we are not affiliated with these institutions, their research has been instrumental in shaping the frameworks we teach.
Make Smarter Decisions, Increase Profitability
Improving decision-making isn’t about working harder—it’s about thinking clearer.
By joining the Neuroscience of Decision-Making program, you can increase profits by 12–25% annually without committing more resources, additional investments, or restructuring your organization. Simply by making bias-free decisions, you can:
4-7%
gained by optimizing resource allocation.
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2-5%
secured through smarter vendor negotiations.
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2-4%
enhanced via operational efficiencies.
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2-3%
unlocked through strategic, data-driven decisions.
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3-6%
recovered by eliminating unproductive initiatives.
This isn’t theory—it’s a science-backed framework that helps high-performing leaders improve clarity, reduce inefficiencies, and drive measurable business results.